CURAPROX Black is White – Boutique X-PUR
CALL US AT 1-888-442-7070 TO ORDER — Shipping rates are now $10 for orders of less than $50.

CURAPROX Black is White

  • En solde
  • $29.99
  • Prix régulier $39.99

Why Carbon?

A carbon activated whitening toothpaste

The CURAPROX Black is White toothpaste uses Swiss premium-grade activated carbon (and not an abrasive carbon powder). It naturally and safely absorbs stains and toxins to offer a healthy bright smile!


Can it be harmful for my teeth?

Black is white has a Relative Dentine Abrasivity (RDA) of 76, meaning that it is non-abrasive for your tooth enamel. In comparison, most well-known whitening toothpastes sold currently on the market are classified as highly abrasive (RDA of 100 or more). A regular carbon whitening toothpaste is indeed quite abrasive since it comes in a powder form. Carbon particles are then scrubbing the teeth to whiten it, attacking enamel at the same time. Our toothpaste uses activated carbon, meaning that the carbon we use is completely integrated in the toothpaste itself during the manufacturing process so that no loose particles of carbon can be found. By doing so, the carbon is able to whiten the teeth by absorbing stains instead of scrubbing them.

The Black is White Magic


Use Black is White as your regular toothpaste one, two or three times a day. Black is White is your daily whitening toothpaste that replaces your everyday toothpaste.

How much time to brush your teeth?
Verify that the white strip of the tootbrush comes back to white.

For optimal results, do not rinse, drink or eat during at least 15 minutes after brushing.


Free of whitening agents such as peroxide.
Free of abrasive ingredients.
Free of irritating ingredients such as SLS* or Triclosan.

Instead of sanding teeth, the Black is White whitening toothpaste remove stains softly using activated carbon.

*SLS: sodium lauryl sulphate


Black is White toothpaste contains a blue filter that filters yellow colors: the brightness of your teeth will then be enhanced.


Black is White contains fluoride and hydroxyapatite.

Contains what…?
Fluoride fight cavities. Hydroxyapatite promotes healthier gums and protects against tooth sensitivity.

Safe for the environment

Gluten free

Not tested on animals

Safe for kids, pregnant women,

orthodontic braces and implants

Woman holding Black is White products


5,100 ultra-soft bristles of 0.1mm made of CUREN® instead of nylon to clean 100% of your teeth. No exception.

Did you know that you do not need to apply a strong pressure on your toothbrush to clean them perfectly? Let the bristles do the work for you!


Eight edges
A handle with eight edges: easier to use the toothbrush at the right angle.


Nostalgic & consistent
Classic and timeless. An appealing design.

Dentifrice blanchissant avec charbon actif non abrasif, et bon pour votre santé buccodentaire!

1 x dentifrice Black is White (tube de 90 ml)
1 x brosse à dents Black is White

Aide à réduire la carie

  Charbon actif premium de la Suisse adsorbant les taches et les toxines

Abrasivité faible (Niveau RDA de 76) 

Non-irritant, sans lauryl sulfate de sodium et triclosan 

 Hydroxyapatite, pour des gencives en santé et contre la sensibilité, et du monofluorophosphate de sodium contre les caries

pH Neutre
Saveur rafraîchissante de menthe

Mode d'emploi :
Adultes et enfants de 2 ans et plus
Trois fois par jour
1. Brosser avec un film de dentifrice. Expectorer.
2. Ne pas manger, boire ou se rincer pendant 30 minutes. 

Ingrédients médicinaux:
Monofluorophosphate de sodium (0.723%)
Thiocyanate de protassium (0.02%)

Ingrédients non-médicinaux:
Eau, sorbitol, glycérine, silice hydratée, poudre de charbon, arôme, argile, decyl glucoside, cocamidopropyl bétaïne, tocophérol, mica, gomme de xanthane, hydroxyapatite (nano), dioxide de titane, cellulose microcristalline, maltodextrine, acésulfame potassium, benzoate de sodium, chlorure de potassium, sorbate de potassium, lactate de menthyle, méthyle diisopropyl propionamide, éthyle menthane carboxamide, amidon de maïs, acide stéarique, alcool cétéarylique, huile de zeste de citron, acide citrique, lactoperoxydase, glucose oxydase, amyloglucosidase, oxyde d’étain, bisulfite de sodium, lécithine hydrogénée, limonène, ci 75810, ci 77289.


Pour plus de détails, visitez 

Shipping times are 3 to 5 working days from the order.


Based on 46 reviews
Black Is White

I started using Curaprox Black Is White toothpaste because X-Pur Remin was out of stock. They both contain hydroxyapatite. I have a very dry mouth and I'm prone to cavities. I'm hoping the hydroxyapatite will help with this. Black is White cleans my teeth really well but I gave it 4 stars because it stings my mouth.

Yves B.
Satisfaction garantie

Jusqu'à présent, je suis très satisfait du produit acheté. Il reste à voir sur le long terme si il s'avère aussi efficace que la compagnie le prétend ... ! ...

Kim N.
Curaprox Black is white

C’est un excellent dentifrice. N’est pas du tout irritant pour ma bouche sensible comparativement à d’autres dentifrices qui laissent ma bouche rouge et irritée. Ça fait un peu peur sur le coup lors du brossage à cause de la teinte noire du dentifrice mais après le rinçage, il laisse définitivement les dents plus éclatantes. Je le recommande.

Very pleased

Although I have not noticed much in the whitening department, this Toothpaste is amazing for sensitivity and restoration of tooth health!

Joseph C.

New to this product have not given it a proper evaluation on it yet

Recommended & used by dental hygienists!



Sold Out